MARINE MARKETERS OF AMERICA PRESENTS: "THE GREAT MEDIA DEBATE: WHERE TO PUT YOUR AD DOLLARS NOW" 

Marine Marketers of America Miami International Boat Show Event Feb. 11, 2010 - 1:30 - 3 p.m. 

Jan. 18, 2010, Orlando, Fla. - With advertising budgets shrinking and the number of media venues ever expanding, many marine marketers are stumped over where to get the best return on their advertising investment. To clear a path through the clutter and confusion, Marine Marketers of America (MMA) will present a timely symposium, “The Great Media Debate: Where to Put Your Ad Dollars Now,” during its annual General Members meeting beginning at 1:30 p.m. on Feb. 11 during the Miami International Boat Show.

Headlining the professional development presentation are two senior publishing professionals with decades of experience in the recreational boating industry including Peter Janssen, editorial director of MotorBoating magazine and former publisher of Motor Boating & Sailing, where he delivered record-breaking profits, ad pages and market share, and James Causey, vice president of Dominion Media, a division of Dominion Enterprises, which reaches 34 million consumers monthly and includes Soundings, Yachtworld, Passagemaker and Boats.com.

Moderated by MMA program producer and board member Michael Sciulla, himself a veteran media expert, the panel participants will tackle and debate the latest electronic, online and social media alternatives as well as whether - after a decade of digital hype - there is any life left in print.

“Let’s face it, there are so many places to put your scarce ad dollars now and so many competing claims as to what really works that there is widespread confusion in the marketplace,” said Sciulla. “Our goal is to shed some light on the various marketing options and provide some insightful information so that marine marketers and advertisers can better analyze the opportunities and ultimately make better informed decisions for their limited media investment.”

Also on the agenda is a 2009 association summary, including the official launch of the association’s pro bono “Marketing to Women” creative showcase. In addition, a new slate of officers and board members will be introduced and plans for the future announced. There is no charge for program attendance. The event will be held in Room B121-122 at the Miami Beach Convention Center and is co-sponsored by the National Marine Manufacturers Association (NMMA). For information, visit www.marinemarketersofamerica.org.

About Marine Marketers of America

MMA (www.marinemarketersofamerica.org) is a professional development organization working to enhance the success of marketing and communications professionals involved in the recreational marine industry. The association was established in 2007.

Contact:

Jim Rhodes, PR Chair
Marine Marketers of America
+1 (757) 451-0602
jrhodes@rhodescomm.com